Haas Associates

Haas Associates is a Search Boutique firm specializing in Asset Management and functioning in a strategic advisory capacity for Human Capital interests


Individuals and Relationships – the fascination of our work

We strive for transparent communication and commit ourselves to the highest standards in terms of business ethics and integrity. Translating projects into action quickly and in high standing is our first and highest priority. We have, with great dedication, accumulated many years of Asset Management Know-How.

Last but not least: we are fascinated and inspired by daily personal dialogue with representatives from the field of Asset Management.

Our Clients

We are Ambassadors – exclusively for the field of Asset Management

We are focused, creative, tenacious and we commit ourselves completely to the field of Asset Management. Our clientele consists of traditional and alternative Asset Managers from numerous domestic and international firms.

Practice Areas

We possess dedicated market knowledge within the following Practice Areas. This Know-How allows us to identify the most suitable candidates in the shortest time possible.



The Asset Management industry is re-inventing itself. This has some clear implications for distribution profiles. The business is currently characterized by higher costs, lower fees and a battle for customer relationships. In order to sustain these tailwinds, distribution professionals need to bring along a wide range of skills.

Portfolio & Investment Management


We believe that the Alpha / Beta separation will continue to accentuate within the investment management arena. Therefore we maintain close relationships with investment management individuals in both worlds – the traditional asset class universe along with the alternative asset space.

Operational Functions

Haas-Assoicates-Operational Functions

The Asset Management industry faces several challenges such as a complex regulatory environment, enhanced operational efficiency and fee pressure. Operational roles are moving away from box ticking mentalities to be seen as important business accelerators who play a crucial part in overall business success.



Of all the changes with which Asset Managers are presently confronted, perhaps none has more potential to transform the industry than the rise of digital technology. A primary reason for this is that today’s digital revolution is a largely customer-driven process.

Our Approach

Creating knowledge through research – the foundation of our work

Through a combination of research, experience and the necessary reflective judgment for individual starting positions, we act as a strategic partner in matters of Human Capital interests. As we believe in “Best Practice” our only goal is to serve our clients and to ensure their long-term and sustained business success through our consultation services.

We identify ourselves, through a collaborative framework, as a part of your organization. We strive for meaningful dialogue in order to support our clients in achieving their goals. We make a point of putting ourselves in the shoes of our clients; this is a core criterion of our work.

The fundamental basis of our projects constitutes, by definition, an individually-tailored research process which ensures that, without exception, all relevant profiles for your desired position will be taken into account.

Our research approach

We believe in conducting assessments in an objective manner, as this is a sound, transparent and fair feedback process, as well as a central element of our business strategy.

In order to ensure optimum objectivity, we have developed an evaluation system which ensures that all profiles will be evaluated by way of objective criteria.

The determining factors of our research approach are:

Working Identitiy

We try to ‘make sense’ of a person’s working identity by focusing on experience. We then interpret the data and information based on current circumstances and past events.


Individuals with self-awareness possess the right framework that allows them to make career decisions that are right for them. The process of self-exploration entails gaining a deep understanding of one’s values, interests motivations, skills and personality traits. What is important to oneself and what is one looking to achieve from one’s work.


An important prerequisite for a person’s success in a new company is that personal values need to be in-sync with company values. We strive to gain a comprehensive picture in order to distinguish technical competencies from behavioral characteristics.

Technical Skills

The best profile matches are with individuals who have the right qualitative skills combined with technical expertise. In order to verify the latter, we conduct primary research, obtain verified references and conduct structured competency based interviews.


We consider potential to be one of the most important prerequisites for success in the workplace. We also regard ourselves as “New Age Talent Spotters” who not only consider past achievements but also identify potential or “undiscovered stars”.

In specific recruitment projects we align the parameters and focus on your company requirements.


Haas-Associates-Urban Gurus-The club that gives you more than drinks and music

Urban Gurus: The “club” that gives you more than drinks and music


In who we trust


Banker – ein Leben mit der Gitarre in Grenzsituationen


Christian Haas

Managing Partner


Christian has more than 10 years of practical experience in the field of Asset Management. During his time in the business he was active as, amongst other things, the Head of Business Development Institutional Clients at Credit Suisse. In addition, he built up M&G Investments’ Institutional Business affiliate in Switzerland. Afterwards, Christian worked as a Partner at an Executive Search firm and assumed responsibility for its Asset Management practice. Christian is a Co-Founder of Urban Gurus, a C-Level and Senior Executive Network. Its main focus is the significance of each individual’s personal identification and questions of meaning.

Christian holds a BBA with a specialization in Marketing from the University of Applied Sciences in Zurich (HWZ). He is a Chartered Alternative Investment Analyst (CAIA).

His profound interest in the interpersonal dynamics of corporate environments led him to earn a Master’s Degree in Coaching and Consulting for Change at INSEAD. He wrote his Master’s Thesis on Sales Dynamics and Effectiveness in Asset Management Distribution.

Dr. Udo von Werne


Udo has more than 20 years of practical experience in Asset Management. Throughout his career he has been focussing on sales and marketing activities for leading investment management companies. After supporting Zurich Financial Services in establishing a Global Asset Management Business within the German-speaking part of Europe, Udo joined Pictet Asset Management and assumed responsibility for the Continental European Institutional Clients Business. In this function he became Equity Partner at Pictet Group level. Afterwards, Udo was Chief Executive Officer for Nikko Asset Management’s EMEA business in London, overseeing the firm’s expansion in this important region.

Udo holds a Ph.D. in Business Administration from the University of St. Gallen. Previously he graduated as a Master of Business Administration from the University of Cologne.

Due to his passion for resource-oriented, hypno-systemic concepts, coaching and team development, Udo completed a Certified Hypno-Systemic Coach training program (DBCV accredited) at the Milton-Erickson-Institute in Heidelberg.

Philippe Oster

Research Associate


Philippe has more than 15 years of dedicated experience in investment management including serving as the Head of Portfolio Management at a FINMA regulated investment management company. In addition, he was a member of the Investment Committee of a fixed income fund within the crossover and hybrid bond segment.

Today, Philippe applies his interest for research and teaching as a Senior Scientific Researcher at the Institute for Financial Services Zug, the Finance Competence Center of the Lucerne University of Applied Sciences. His research and lectures focus on wealth management, capital markets and investment management.

Philippe holds a M.Sc. with a major in Banking and Finance from the Lucerne and Zurich Universities of Applied Sciences and is enrolled in the PhD program of the Zeppelin University Friedrichshafen.

Stephanie Eicher

Research Associate

Stephanie Eicher is studying business administration at the University of St.Gallen and is currently enrolled for the additional qualification business education. She did an exchange term in Canada and has working experience in human resources areas.

In her role at Haas Associates, Stephanie works in dedicated recruiting projects to support identifying the most relevant talents for each recruiting project. She also works in projects aimed to provide pointed market insight (i.e. compensation, organizational structure) for business development and project execution purposes.

Christina Kuenzle

Advisory Board Member


Christina is engaged in executive and business coaching in Switzerland and internationally for more than 20 years. Core topics of her work have been accompanying change processes and career management. Before founding her own company, Choice Executive and Business Coaching, she was a member of the Executive Committee of Sulzer AG, responsible for Group Development.

Christina is a business administration graduate, holds an MBA from INSEAD and a M.S. in “Coaching and Consulting for Change” from HEC in Paris. She is a guest lecturer at the University of Zurich, a mentor at the University of St. Gallen, and an author. As a member of INSEAD’s Global Leadership Center, she is regularly involved in coaching international executive development programs.

Seri Wada

Advisory Board Member


Seri a former Asset Management salesman, is pursuing his passion as a baker today. He is thus a true ambassador on the subject of passion and joy. Seri is known throughout Switzerland for his high-quality bakery creations, inspiring and mentoring people who want to turn their latent needs into reality.

Seri holds a M.A. from the University of St. Gallen. His continuing education after graduation deals with the perfection of baking. One of his goals and dreams is to win the Grand Prix de la Baguette de tradition Française de la Ville de Paris.

How can we help you?

Contact us

Haas Associates GmbH
Kämbelgasse 4
8001 Zurich
Tel: +41 44 361 11 33